CREATE COMPELLING GRAPHIC DESIGN IN VETERINARY REPORTS
TO IMPRESS THE PROFESSORS
Dr Sing Kong Yuen, BVMS (Glasgow), MRCVS
Updated:  06 August, 2009

Graphic Design Essentials: Skills, Software and Creative Solutions
Joyce Walsh Macanio

LAYOUT - Path Layouts

A good path displays the objects of the page or print such that the reader's eyes read all its contents in a meaningful sequence. Start with a focal point to hook in the reader.

Focal points can be formed by:
1. Make an object a bright colour
2. Make an object dark.
3. Emphasize a compelling image or word
4. Sharpen one object and the others softly focused.
5. Object has a different texture or gloss.
6. Object has colour but background is black and white.
7. Change the value of the object to create contrast with the background
8. Unusual direction or position on the page for the object
9. Object isolated on the page.

Integrate Type and Image
1. Readers will read if you place your headline near the focal point or along the path.
2. Accents such as supporting images and text are placed to lead the eye through the page. Repeat colours, shapers and textures to create flow.
3. Vary size and color of text. Headline is the largest and brightest. Yellow against blue for example. Small logo in corner in white. Small dark copyright info at bottom left or right.