tpvets_logo.jpg (2726 bytes)TOA PAYOH VETS
toapayohvets.com

Date:   20 April, 2009
Focus: Small animals - dogs, cats, hamsters, guinea pigs & rabbits

Emergecny Caesarean Section, dystocia, large head of 3rd pup. Toa Payoh Vets
tpvets_logo.jpg (2726 bytes)2263. Chihuahuas need Emergency Caesarean section when there is dystocia.
SURGERY HOURS: 
*10 a.m - 5 p.m (Mon - Sun, except Sat). Dr Sing Kong Yuen. By Appointment Only.

*6 p.m - 10 p.m (Mon - Fri). 10am - 5pm (Sat). Dr Jason Teo. House-calls available. Appointment preferred.
Tel: 6254-3326, 9668-6469
EMERGENCY
11 p.m to 6 a.m
Dr Teo
Tel:
9853-1315,
9668-6469, 6254-3326
judy@toapayohvets.com
Fax: +65 6256 0501
LINKS: 
Be Kind To Pets
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Toa Payoh Vets Clinical Research
Making veterinary surgery alive
to a veterinary student studying in Australia
using real case studies and pictures

HOW TO IMPRESS YOUR VETERINARY PROFESSORS
BY PRODUCING THE HIGHEST QUALITY PRINTED PICTURE
Dr Sing Kong Yuen, BVMS (Glasgow), MRCVS
Case written: Oct 18, 2008.  Updated: Apr 16, 2009

"Your digital image is very poor quality," a magazine printer complained that I gave her low quality images for printing in her magazine. "The picture will appear unattractive."

For the past 5 years, I have had read at least 1,000 copies of Digital Photography magazines borrowed from the library, but I did not need to send any images to any magazines for printing and so was none the wiser when it came to printing pictures in magazines. Hands-on solution to problems are useful but time-consuming.   

I share my recent learning experience so that my readers do not need to spend time researching the internet on for how to send in a highest quality image for printing in a magazine.

1.  Resolution
Image resolution is the number of pixels shown per unit of printed length in an image. For example, pixels per inch (ppi) refer to computer screen images and dots per inch (dpi) is used in printing as printers print dots. Briefly, the higher the number of pixels, the better the quality of the image during printing.

For example, a 3,000-dpi image is of a much higher quality than a 72-dpi image when both are printed in a magazine or book. However, the computer screen (monitor) can only display a certain amount of pixel information. Therefore uploading a 3,000-dpi image to your webpage will make no difference as it will look exactly the same as a 72-dpi image.           

2.  Pixels
Briefly, an image has small blocks (known as dots) of colour. The closer the dots are packed together, the better the quality of the image.

3.  This is how I produce a highest quality image for printing in a magazine using Adobe Photoshop 6.0.

3.1  Choose Image>Image Size.
(In Adobe CS2, press Command-Option-I) or in the PC: Control_Alt_I)

The following was seen in Adobe Photoshop 6.0.

Image Size 

Pixel Dimensions:  28.9M
Width 3888 pixels
Height 2592 pixels
   
Document Size:
Width 54 inches
Height 36 inches
72 pixels per inch
   
(  +  ) Constraint Proportions
(  +  ) Resample Image

   
3.2 What I did so that my Pixel Dimensions remain as 28.9M was to uncheck (    ) Resample Image and the following is shown below.

Image Size 

Pixel Dimensions:  28.9M
Width 3888 pixels
Height 2592 pixels
   
Document Size:
Width 54 inches
Height 36 inches
72 pixels per inch
   
(  +  ) Constraint Proportions
(     ) Resample Image

3.3  For the magazine, the printer is given an advert with a 4-inch width. Therefore,  I change the Document Size - Width to 4 inches as you can see from the following:
 

Image Size 

Pixel Dimensions:  28.9M
Width 3888 pixels
Height 2592 pixels
   
Document Size:
Width 4 inches
Height 2.667 inches
972 pixels per inch
   
(  +  ) Constraint Proportions
(     ) Resample Image

Note that the Pixel Dimensions remain as 28.9 M. I saved the image in the thumb-drive and gave it to the printer. She was pleased that I sent her a highest quality image. It was 972 pixels per inch (ppi). Most professional printers like the Straits Times want at least 300 ppi. 

Be Kind To Pets Community Education by Toa Payoh VetsI hope this article will help some of you to understand how to do-it-yourself to  produce a highest quality picture for magazine and book printers so that your readers or professors (as a veterinary student) will be able to appreciate your pictures. Professors will definitely be impressed by your high quality pictures as your classmates will usually just submit the lower resolution ones as they need time to go drinking and partying (common practice in several Australian and American undergraduates)

You don't need to waste precious time researching and reading on the technical aspects of digital imaging. Just follow above steps if you use Adobe Photoshop. 

ANOTHER TIP
The digital camera usually produces an image in .jpg. You need to save this image as .tiff so that the quality of the image will not deteriorate while you continue downloading, uploading, editing during the production of your image.  .jpg files lose quality as you continue editing them. 

I sent my final picture as a .tiff file for printing by the magazine publisher. For publication on the Toa Payoh Vets webpage, I save it as a .jpg as the internet does not accept .tiff images for the webpage.  

I hope readers understand what I mean. It takes a lot of time reading digital photography magazines to understand and so the short-cuts I mention here may be confusing. You just need to follow the steps if you have no inclination to research on digital imaging! The publisher of the magazine was impressed with the high quality picture I gave her and said so accordingly.  I learnt something due to a necessity to better myself in digital photography. There is just too much to master in this fascinating subject but there is not much time to do it. First impressions count, therefore get your pictures printed out with the highest quality for your professor to give you higher marks in your project work!

tpvets_logo.jpg (2726 bytes)Toa Payoh Vets Clinical Research

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