Toa Payoh Vets Clinical
Making veterinary surgery alive
to a veterinary student studying in Australia
using real case studies and pictures
Rehoming - Attract
Attention First With a Good Visual
Dr Sing Kong Yuen,
BVMS (Glasgow), MRCVS
First written: Nov 20, 2009.
To: The Owner of Rover
Friday, Nov 21, 2009, 4.30 am
Nowadays, it is not so
simple just to post any picture of a dog for rehoming as there are
just too many dogs wanting a new home in Singapore.
I have created an
attractive advertisement of Rover for you. Good pictures help a lot
in re-homing dogs. With a good visual advertisement, Rover has a
better chance of finding a good home. The picture shows her
looking hopefully into the horizon "LOOKING for a new home."
one of my clients came in for his dog's annual vaccination and
check up. I noted that his Jack Russell, a neutered male of around
3 years was rather stout and has a thick neck. An canine
equivalent of the sumo wrestler. He looked 80% of the size of my
neighbour's neutered male Jack Russell. Too much of good food and
an excellent appetite, I would say.
This dog is much bigger in size than Rover who is athletic and slim
even though she was spayed. She had lots of exercise. This stout
Jack Russell should command your alpha female's respect. Dog body size
seems to matter in Rover's canine relationship with her sibling who
was much smaller than her but attracted the most attention from
family members. This caused intense jealousy.
I asked the owner whether he could adopt Rover. He had wanted a
puppy, but Jack Russell puppies for sale in the internet cost more
"I don't know whether they will fight," the new prospective owner
said to me." So, I said, "Try this new dog for 2 days. If it
does not work out, return the dog to me." Rover will be in a good
home with a garden. I hope she will be happy with this bigger male.
A picture of Rover is attached for your friend to post on the
internet if things don't work out well for Rover.
MARKETING FOR RE-HOMING DOGS
Many owners don't post attractive pictures in the websites for dogs
needing adoption. Once, I saw one Jack Russell pictured in a ferocious
position looking for adoption in a website. This was a failure. How
would this give the poor adult dog any chance of getting a good home
first visual impression was that of an "attack" dog.
Use "AIDA". It stands for Attract, Interest, Desire, Action.
Attract prospective owners with a good visual and caption. Without a
good visual, AIDA does not work. This picture was taken with good
sunlight. Then I used Photoshop to make a good picture. It took me 30 minutes
to create and I am not satisfied with this picture. It just takes too
much effort, so I can understand why many well-meaning people who
post dogs for adoption do not submit good pictures.
Toa Payoh Vets
All rights reserved. Revised: November 23, 2009